Samwork focus on interactive multi-media, augmented reality, virtual reality and interactive display technology. Samwork considers not only how to work with the new technologies, but also how to use them in a commercial, cultural or educational context.
Any new medium carries within it the seeds for new conceptual models and new means of interaction. The ability to translate all media into a digital realm breaks the boundaries that previously separated various disciplines. New media is inventing itself on the margins between art and science; film and journalism; theory and theater; television and education.